The Irish Business Against Litter (IBAL) organisation launches a major anti-litter initiative on October 30, 2001, which will hold every town in Ireland accountable for its cleanliness.

IBAL is a pressure group supported by private business which promotes the equating of environmental cleanliness with economic prosperity. It includes a range of commercial bodies, including Waterford Foods, the Irish Hotels Federation, and major banks, oil companies, building societies, brewers and distillers.

The group’s latest initiative, the “All-Ireland Anti-Litter League,” involves twenty-nine towns being assessed for litter and then ranked in a league-type table.

Towns from 29 counties, including three in Northern Ireland, are to be gauged according to international standards with each town being awarded a litter rating of up to 100 points with 85 points deemed “litter-free status.” Towns are to be assessed for varying levels of rubbish including chewing gum, graffiti, flypostings and weeds.

The founding chairman of IBAL, Tom Cunningham, says the aim is to send a message to the country as a whole, through this pilot project, that “the success of two of our biggest revenue sources – food and tourism – hinge on a perception of hygiene and cleanliness.”

Cunningham says at the launch of the initiative in Dublin‘s Croke Park that this is not a “name and shame campaign” but more a novel means of “energising Local Authorities through a spirit of inter-community rivalry.”

The IBAL chairman speaks of the importance of combatting litter in view of the changing tourist market. He says next year (2002) Ireland will look to Continental markets to compensate for the shortfall in U.S. visitors and that “these tourists are typically litter conscious as we will discover to our cost if we don’t clean up our towns.”

The initiative is planned to run until September 2002, to coincide with the Gaelic Athletic Association (GAA) finals. Results of the first monitoring are expected in January 2002.

(From: “League tables to rate town litter problems” by Maurice Coffey, The Irish Times, http://www.irishtimes.com, October 30, 2001)