O’Neil of the Glen, the first production released by the Film Company of Ireland (FCOI), premieres at Dublin’s Bohemian Picture Theatre on August 7, 1916. The film is adapted by W.J. Lysaght from a book by the acclaimed Irish novelist, Mrs. M. T. Pender. The film is a romantic tale which features two well-known Abbey Theatre members, as well as a host of rising stars.
Formed in March 1916 by James Mark Sullivan and Henry Fitzgibbon, the FCOI becomes the most important indigenous fiction film producer of the 1910s.
On 29 June, FCOI announces a “trial exhibition,” or what would now be called a test screening, of their first completed production, O’Neil of the Glen, at Dublin’s Carlton Cinema. Addressing a lunch for the press at the Gresham Hotel following the screening, Fitzgibbon claims that FCOI “had started an industry which would eventually be a source of great revenue in Ireland.” For his part, Sullivan argues that the film showed that Irish productions – taking advantage of Irish “imagination, ideals, and artistic temperament and beautiful scenery” – could compete with those anywhere.
The Bohemian is one of Dublin’s biggest and most luxurious cinemas, and Frederick A. Sparling’s commitment to a run that is twice the usual three days “speaks well for the film and the undoubted drawing powers such a production will have for Irish audiences.” In the event, Sparling also includes an unplanned Sunday show to take advantage of the phenomenal level of interest.
In the following weeks and months, O’Neil of the Glen is exhibited around the country. Following substantial runs in Dublin and Belfast it is announced for a three-day runs at Galway’s Victoria Cinema Theatre on September 11-13 and Cork’s Coliseum Theatre on September 14-16.