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Death of Gordon Lambert, Businessman, Senator & Art Collector

Charles Gordon Lambert, Irish businessman, senator and art collector, dies in a Dublin hospital on January 27, 2005.

Lambert is born on April 9, 1919, in the family home at Highfield Road, Rathmines, Dublin, the youngest of four sons of Robert James Hamilton Lambert, a veterinarian and renowned cricketer, and his wife Nora (née Mitchell). His eldest brother, Noel Hamilton “Ham” Lambert, is a versatile sportsman and noted veterinary practitioner.

Lambert is educated at Sandford Park School, Dublin, and at Rossall School, Lancashire. He is steered by his mother toward a career in accountancy for which he prepares by studying commerce at Trinity College Dublin (TCD). Graduating in 1940, he joins the accounting firm Stokes Brothers and Pim, qualifying Associate Chartered Accountant in 1943. In 1944, after auditing biscuit manufacturers W. & R. Jacob and Co. Ltd, one of Ireland’s largest and most prestigious industrial companies, he is offered and accepts a £300 a year job at Jacob’s as assistant accountant.

In 1953, Lambert becomes Jacob’s chief accountant as the management grooms him for an executive career. During 1948–56, Jacob’s suffers from profit and price controls, lack of capital investment and complacency brought about by the absence of competition. The entry of Boland’s Bakery into the Irish biscuit market in 1957 is exploited by Lambert who urges the alarmed board, which has long regarded advertising as vulgar, to market its products more vigorously. This assertiveness yields his advancement to the position of commercial manager in 1958. A year later he becomes the first non-member of the Bewley and Jacob families to be appointed to the board.

Between 1959 and 1970, biscuit consumption in Ireland doubles for which Lambert can claim much credit. Recognising that the advent of self-service stores means that manufacturers can no longer rely on retailers to sell their products, he pioneers advanced promotional techniques in Ireland, particularly the use of marketing surveys and of mass advertising in newspapers, on radio and on the emerging medium of television. To further accord with retailers’ preferences, Jacob’s drives the widespread packaging of biscuits in airtight packets rather than tins and also introduces a striking red flash logo for its packets. His interest in contemporary art enables him to contribute directly to Jacob’s packaging designs.

Lambert is appointed to the board of the Electricity Supply Board (ESB) in 1964, a position he holds until 1977, and serves as president of the National Agricultural and Industrial Development Association (NAIDA) in 1964–65, spearheading a “Buy Irish” campaign. His involvement with NAIDA dates to the mid-1950s and leads to his friendship with Jack Lynch, Minister for Industry and Commerce. This relationship and his admiration for Seán Lemass incline him toward Fianna Fáil. He also believes the party is the one most likely to deliver economic growth.

In 1977, Lambert is appointed to Seanad Éireann by Taoiseach Jack Lynch. He sits as an independent but assures Lynch he will broadly support the government. Dismayed by Ireland’s economic uncompetitiveness, he uses this platform to bemoan the state’s financial profligacy and failure to control inflation, and the indifference of Irish politicians towards the business community, contending that Irish industrialists suffer and need to learn from the expert lobbying of the indigenous agricultural sector and of large multi-national companies based in Ireland. He also articulates his social liberalism, desire for peaceful reconciliation in Northern Ireland and support for cultural and environmental causes. But his commitment to the Seanad wanes as he grasps its irrelevance. When Lynch resigns in December 1979, Lambert joins the Fianna Fáil party in a futile bid to preserve his political influence.

Following Jacob’s takeover of Boland’s Bakery in 1966, Lambert becomes joint managing director of a new entity, Irish Biscuits Ltd, the manufacturing and trading company for the Boland’s and Jacob’s biscuits operations. W. & R. Jacob and Co. Ltd becomes a holding company. In 1968, he becomes the sole managing director. From 1977 he begins withdrawing from the active administration of the company, relinquishing his managing directorship in 1979 to become chairman.

Initially, Lambert views art as a hobby but he comes to see it as a calling, drawing inspiration from Sir William Basil Goulding, his predecessor as Ireland’s leading collector and advocate of modern art. From the late 1970s he serves as head of the Contemporary Irish Art Society (CIAS) and on the Arts Council of Northern Ireland, the advisory committee of the Dublin Municipal Gallery, the board of the National Gallery of Ireland, the editorial board of the Irish Arts Review and the international council of the Museum of Modern Art (MoMA) in New York City.

The Irish Museum of Modern Art (IMMA) opens in 1991 and receives through the medium of the Gordon Lambert Trust some 212 works, which form the centerpiece of its collection. Thereafter Lambert gifts another 100 works to IMMA. He sits on IMMA’s board from 1991, and the west wing of the museum is named after him in 1999.

Despite being diagnosed with Parkinson’s disease in 1988, Lambert remains relatively active and plays golf into his 80s. In 1999 he receives an honorary LLD from TCD. From 1997, he relies increasingly on Anthony Lyons, an acquaintance of longstanding, to care for him. His last years are overshadowed by the collapse in autumn 2002 of his close but complex relationship with his family. Thereafter he shuns his relations and changes his will, granting Lyons a substantial portion of his estate while curtailing the amount to be received by his family. He dies in a Dublin hospital on January 27, 2005. Relatives challenge his final will in the High Court in 2009, but it is upheld.

(Pictured: Photograph of director of Jacob’s Biscuits, Gordon Lambert, speaking from a podium at the first Jacob’s Television Awards. The Lord Mayor of Dublin, James O’Keefe, is sitting behind Lambert. The awards ceremony takes place at the Bishop Street factory, Dublin.)


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Birth of Gordon Lambert, Businessman, Senator & Art Collector

Charles Gordon Lambert, Irish businessman, senator and art collector, is born on April 9, 1919, in the family home at Highfield Road, Rathmines, Dublin, the youngest of four sons of Robert James Hamilton Lambert, a veterinarian and renowned cricketer, and his wife Nora (née Mitchell). His eldest brother, Noel Hamilton “Ham” Lambert, is a versatile sportsman and noted veterinary practitioner.

Lambert is educated at Sandford Park School, Dublin, and at Rossall School, Lancashire. He is steered by his mother toward a career in accountancy for which he prepares by studying commerce at Trinity College Dublin (TCD). Graduating in 1940, he joins the accounting firm Stokes Brothers and Pim, qualifying Associate Chartered Accountant in 1943. In 1944, after auditing biscuit manufacturers W. & R. Jacob and Co. Ltd, one of Ireland’s largest and most prestigious industrial companies, he is offered and accepts a £300 a year job at Jacob’s as assistant accountant.

In 1953, Lambert becomes Jacob’s chief accountant as the management grooms him for an executive career. During 1948–56, Jacob’s suffers from profit and price controls, lack of capital investment and complacency brought about by the absence of competition. The entry of Boland’s Bakery into the Irish biscuit market in 1957 is exploited by Lambert who urges the alarmed board, which has long regarded advertising as vulgar, to market its products more vigorously. This assertiveness yields his advancement to the position of commercial manager in 1958. A year later he becomes the first non-member of the Bewley and Jacob families to be appointed to the board.

Between 1959 and 1970, biscuit consumption in Ireland doubles for which Lambert can claim much credit. Recognising that the advent of self-service stores means that manufacturers can no longer rely on retailers to sell their products, he pioneers advanced promotional techniques in Ireland, particularly the use of marketing surveys and of mass advertising in newspapers, on radio and on the emerging medium of television. To further accord with retailers’ preferences, Jacob’s drives the widespread packaging of biscuits in airtight packets rather than tins, and also introduces a striking red flash logo for its packets. His interest in contemporary art enables him to contribute directly to Jacob’s packaging designs.

Lambert is appointed to the board of the Electricity Supply Board (ESB) in 1964, a position he holds until 1977, and serves as president of the National Agricultural and Industrial Development Association (NAIDA) in 1964–65, spearheading a “Buy Irish” campaign. His involvement with NAIDA dates to the mid-1950s and leads to his friendship with Jack Lynch, Minister for Industry and Commerce. This relationship and his admiration for Seán Lemass incline him toward Fianna Fáil. He also believes the party is the one most likely to deliver economic growth.

In 1977, Lambert is appointed to Seanad Éireann by Taoiseach Jack Lynch. He sits as an independent but assures Lynch he will broadly support the government. Dismayed by Ireland’s economic uncompetitiveness, he uses this platform to bemoan the state’s financial profligacy and failure to control inflation, and the indifference of Irish politicians towards the business community, contending that Irish industrialists suffer and need to learn from the expert lobbying of the indigenous agricultural sector and of large multi-national companies based in Ireland. He also articulates his social liberalism, desire for peaceful reconciliation in Northern Ireland and support for cultural and environmental causes. But his commitment to the Seanad wanes as he grasps its irrelevance. When Lynch resigns in December 1979, Lambert joins the Fianna Fáil party in a futile bid to preserve his political influence.

Following Jacob’s takeover of Boland’s Bakery in 1966, Lambert becomes joint managing director of a new entity, Irish Biscuits Ltd, the manufacturing and trading company for the Boland’s and Jacob’s biscuits operations. W. & R. Jacob and Co. Ltd becomes a holding company. In 1968, he becomes the sole managing director. From 1977 he begins withdrawing from the active administration of the company, relinquishing his managing directorship in 1979 to become chairman.

Initially, Lambert views art as a hobby but he comes to see it as a calling, drawing inspiration from Sir William Basil Goulding, his predecessor as Ireland’s leading collector and advocate of modern art. From the late 1970s he serves as head of the Contemporary Irish Art Society (CIAS) and on the Arts Council of Northern Ireland, the advisory committee of the Dublin Municipal Gallery, the board of the National Gallery of Ireland, the editorial board of the Irish Arts Review and the international council of the Museum of Modern Art (MoMA) in New York City.

The Irish Museum of Modern Art (IMMA) opens in 1991 and receives through the medium of the Gordon Lambert Trust some 212 works, which form the centerpiece of its collection. Thereafter Lambert gifts another 100 works to IMMA. He sits on IMMA’s board from 1991, and the west wing of the museum is named after him in 1999.

Despite being diagnosed with Parkinson’s disease in 1988, Lambert remains relatively active and plays golf into his 80s. In 1999 he receives an honorary LLD from TCD. From 1997, he relies increasingly on Anthony Lyons, an acquaintance of longstanding, to care for him. His last years are overshadowed by the collapse in autumn 2002 of his close but complex relationship with his family. Thereafter he shuns his relations and changes his will, granting Lyons a substantial portion of his estate while curtailing the amount to be received by his family. He dies in a Dublin hospital on January 27, 2005. Relatives challenge his final will in the High Court in 2009 but it is upheld.

(Pictured: Photograph of director of Jacob’s Biscuits, Gordon Lambert, speaking from a podium at the first Jacob’s Television Awards. The Lord Mayor of Dublin, James O’Keefe, is sitting behind Lambert. The awards ceremony takes place at the Bishop Street factory, Dublin.)


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The Battle of the Ford of the Biscuits

The Battle of the Ford of the Biscuits takes place in County Fermanagh on August 7, 1594, when a force of English Army soldiers led by Sir Henry Duke is ambushed and defeated by an Irish force under Hugh Maguire and Cormac MacBaron O’Neill in the region of the fords of the Arney River on the approaches to Enniskillen.

The battle acquires its distinctive name due to the supplies of the Crown forces, largely hard biscuits, which are scattered and left floating in the river. The battle is an early exchange in the Nine Years’ War and exposes the vulnerability of Crown forces to ambushes in the wilder parts of Ulster with its thick woods and bogs.

The relief force is under the joint command of Sir Henry Duke and Sir Edward Herbert, who have 600 infantrymen and 40 horses. Duke and Herbert believe this to be insufficient and write to the Lord Deputy that “to go without a thousand men at the least or otherwise we shall dearly repent our going.” No reinforcements are forthcoming therefore the column sets north from Cavan on August 4. Burdened with supplies, the army is expected to take four days to march twenty-nine miles north to Enniskillen. The night before the battle the English camp is pestered by Irish gunfire and incessant skirmishing which causes the English troops to be poorly rested when the set out on August 7 to relieve the beleaguered garrison. As the thin column starts to snake its way north, almost immediately it comes under attack on both flanks as Irish skirmishes hurl javelins, but this is not the main attack.

As the relief expedition approaches Enniskillen from the south, Maguire and Cormac MacBaron lay in wait for them on the Arney River. The Army’s cavalry scouts fail to detect the Irish lying in wait for them. The ground is boggy near the Arney ford; therefore, they are forced to dismount. Consequently, the infantry escorting the supply wagons for Enniskillen run straight into the ambush. Around eleven o’clock the head of the column approaches the ford. Without warning intense Irish gunfire tears into the lead English elements from concealed positions on the opposite bank. With the advance stalled, Maguire and MacBaron assail the rear of the column with the bulk of their forces. Wings of English shot deploy to skirmish with the Irish, but withering Irish fire pushes them back to their pike stands in the column.

The English rear falls into disorder causing the Irish pike and Scots mercenaries to charge, forcing them to flee pell mell onto the centre of the column. The English collapse continues as the column concertinaed towards the head of the army stalled at the ford. Fortunately, the leading English pike has forced the crossing, pushing back the Irish shot, giving the English some room to reorder and regroup north of the river.

The English are engaged by Irish shot from the surrounding hills, but a counterattack is stillborn when its leader, Captain Fuller, is killed. With most of the supplies abandoned at the river, Duke and Herbert decide their only option is to retreat. However, their retreat to the ford is met with renewed gunfire and the disintegrating army is compelled to cross on another ford an “arrow shot” upstream.

Luckily for Duke and Herbert’s men they are not pursued as most of the Irish have fallen to looting the baggage train which gives the battle its name, Béal-Átha-na-mBriosgadh or The Ford of the Biscuits.

The badly mauled Crown forces retreat to Cavan. News of the defeats causes some alarm due to the small size of the peacetime Royal Irish Army, which is scattered in garrisons across the island. Although this can be supplemented by forces of loyal Gaelic chiefs, fresh troops need to be raised in England and sent across the Irish Sea to contain the developing northern rebellion. In addition, a force of soldiers who have been serving in Brittany is brought to Ireland.

A second relief expedition, this time led by the Lord Deputy of Ireland William Russell, 1st Baron Russell of Thornhaugh, manages to reach Enniskillen and re-supply it. However, Enniskillen does fall to the rebels in May of the following year and the garrison is massacred, despite having been promised their lives when they surrendered.

(Photo with permission by Dr.James O’Neill (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons)