Bord Fáilte, the Irish Tourist Board, is founded on July 3, 1952, and is the predecessor organization of Fáilte Ireland (Ireland’s Welcome), which is the operating name of the National Tourism Development Authority of Ireland.
After the foundation of the Irish Free State in 1922, hoteliers and others create local tourism boards in various regions, which combine in 1924 into the Irish Tourism Association (ITA), a private organisation “promoting tourism to the benefit of the nation.” (An earlier, unionist-led, ITA existed from 1895 to 1921.) ITA lobbying leads to the Irish Tourist Board being established by the Tourist Traffic Act 1939. This is renamed An Bord Fáilte by the Tourist Traffic Act 1952, which creates a separate body, Fógra Fáilte, to handle publicity. The Tourist Traffic Act 1955 remerges the two as Bord Fáilte Éireann (BFÉ or “Bord Fáilte”). An Tóstal, a summer cultural festival held from 1953 to 1959, takes up the bulk of the authority’s work during this period. In 1963 the Council of Education, Recruitment and Training (CERT) is created to take over training of workers in the hospitality industry.
In 1964, eight regional tourist organisations (RTOs) are established which are intended to supersede the ITA. An extraordinary general meeting (EGM) called in 1964 to dissolve the ITA votes not to do so, but it nevertheless soon becomes defunct. The RTOs reduce in number to six in the 1980s, and are renamed regional tourist associations (RTAs) in 1996. In 1989 the Dublin RTO loses a High Court action to prevent BFÉ dissolving it. It is reconstituted as Dublin Tourism and more closely controlled by BFÉ.
In 2003 CERT and BFÉ merge to form Fáilte Ireland, to better co-ordinate with Tourism Ireland, the all-island body established under the Good Friday Agreement. The advent of travel websites reduces the usefulness of the RTAs and a 2005 PricewaterhouseCoopers report recommends substantial reorganisation. As a consequence all are dissolved in 2006, except Dublin Tourism, which is made a direct subsidiary of Fáilte Ireland. Dublin Tourism’s separate status ends in 2012 in line with a 2011 report by Grant Thornton International.
The legal name of the body is the National Tourism Development Authority, according to the National Tourism Development Authority Act 2003 which established it. The 2003 act also empowers the body to use the trading name of Fáilte Ireland. The word fáilte is Irish for “welcome.” In official Irish-language texts the form Fáilte Éireann has been used.