seamus dubhghaill

Promoting Irish Culture and History from Little Rock, Arkansas, USA


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Kerrygold Butter Launched on the World Market

Kerrygold Pure Irish Butter, created by Sir Anthony O’Reilly, is launched on the world market on October 8, 1962.

O’Reilly is the CEO of what is then called An Bord Bainne (Irish for “The Irish Dairy Board”). His aim is to create a premium brand worthy of the rich quality of Irish milk. The name for the brand is chosen in 1962 from a total of 60 suggestions. Some of the names proposed include Shannon Gold, Tub-o-gold, Golden Farm, Butter-cup, and even Leprechaun.

Surprisingly, Kerrygold is first launched in the UK, not in Ireland. The butter is launched in October 1962 in Manchester. It is available in London three years later.

In 1964, the butter begins exporting to overseas markets. It is not until 1973 that the brand is even made available for sale in Ireland. Kerrygold eventually expands its offerings to include other dairy products, such as its Dubliner Cheese (named after the city of Dublin, although it is made in Cork).

Kerrygold advertising campaigns become legendary. The most well-known is the “Who’s taking the horse to France?” commercial, which first airs in 1994.

Today, the golden foil packaging of Kerrygold butter is recognized around the world in 60 countries. Kerrygold is the number one branded butter in Germany, and in the United States, it is the number one imported butter brand and the number three overall butter brand.

In 2017, Kerrygold is banned in Wisconsin for not complying with a 1970 state law making it unlawful to sell any butter in the state unless it has been tested by industry experts and issued a grade. Some critics suggest that the law is only proposed to protect the state’s own dairy industry. Fans of Kerrygold butter in Wisconsin are forced to travel across state lines to stock up due to the ban.

Two lawsuits are filed challenging the constitutionality of the state’s butter grading law.

Ornua, the rebranded An Bord Bainne, confirms in November 2017 its Kerrygold butter is back on store shelves in Wisconsin as the company now complies with the state’s law requiring butter sold in Wisconsin to pass a government-mandated grading test.